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Sunday, 14 February 2016

Smashing Stereotypes because I know that IAmCapable

Bollywood actress Vidya Balan has recently released the Nihar Naturals’ “I am Capable ” National report.
I shared this statistics with my female boss.

a. 69% of men agree that their judgement of women is based on their looks.

b. 64% of women agree that the judgments passed on them have affected their ability to reach their true potential.

c. 70%of women agree that majority of judgments on women are from family members or friends rather than strangers.

d. 72% of women agree that working women face more judgments on their looks or their clothes than housewives.

She told me that she is in this field for more than 30 years.She has been through a lot of stereotypes and even after going through so much she still faces harsh and limiting assessments based on her gender, appearance rather than her true potential.Women's appearance and ability are different and should not be judged together.Women are being judged more, even by other women.A woman who shows emotion in the workplace is often cast as too fragile or unstable to lead.And on the other hand A woman who shows no emotion and keeps it hyper-professional is icy and unfeminine. For many women, it can be a no-win situation.Successful women face typecasting largely because society is still adjusting to women’s recent decision-making power.The effects of gender-based stereotyping can be devastating, potentially undermining women’s capacity to lead, and pose serious challenges to women’s career advancement.Most alarmingly, men consider women to be less adept at problem-solving.companies have shown an increased commitment to diversity, inclusion, and the advancement of women in the workplace. Yet, the representation of women in leadership remains stagnant.Organizations should take steps to eradicate this bias, women leaders will forever be undermined and misjudged, regardless of their talents or aptitudes.Gender stereotypes are pervasive in all aspects of life, from education to work, from sport to art, from family to political life.They influence behaviours at work and in social life; they are the root causes of inequalities in the labor market and in other spheres. Its a society's responsibility to encourage and enable women to achieve their full potential.The media and the advertising industry can help us overcome this misconception.Female gender stereotypes in the media are either housewives, obsessed over home appliances, or a sexy seductress, kissing a man to advertise a lipstick or trying on a new fragrance.Stereotypes can have negative consequences in terms of well-being and self-confidence.We women refuse to accept this stereotype judgement.I along with my boss and all other women join Nihar Naturals compaign. We support this strong message.A women should not be judged by her hair style or dressing style but instead by her creativity, talent and her performance.

“I’m breaking stereotypes based on appearance by sharing my experience for the #IAmCapable activity at BlogAdda in association with Nihar Naturals.”

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