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Monday, 13 April 2015

Memorable ads and CrashThePepsiIPL

When I was young I took ads at face value. Whenever the ad of a children’s product  came on TV we children would rush to our parents and ask for that product. Be it a chocolate or a toy whatever the product for which an ad appeared on TV became a bone of contention and we  children would compel l our parents on buying the products. Perhaps even the advertisers seem to believe that children are a soft target and aimed their ads towards children. So many child centric brands used children in their ads and had catchy slogans. The ad of Tobu Cycles with the catchy slogan “Aao lekar chalein apni Tobu cyclein” was direct and reached the hearts of a number of children. Me and a number of my friends became the proud owners of Tobu cycles. The brands such as soft drink brands target their ads towards adults and do not feature kids.
There were quite a few memorable ads like the Seema bulbs and tube ad featuring Sri Devi brought glamor to the small screen and many a time when the ad appeared during  the during the dull and boring Sunday movie it used to be the only bright spot.
Another  popular ad use to be Hawkins pressure cooker ad with a catchy jingle  “Hawkins ki siti baji
khushboo hi khushboo udi
mazedar lazatdar
khana hain taya
murg masalaam
tamato soup
mutur pulao
maa ki daal
kheer aur
dum aloo
hur mushkil
aasan karaye
mintoan mein
jhatpat pakaye
hawkins
hawkins
hawkins pressure cooker”

When I grew up further I found that Brand competition is very common and colas are no different . My thoughts go back to the 2006 Wills cricket World Cup that was being co-hosted by India ,Pakistan and Sri Lanka. With big tournaments like these various brands vie for becoming tournament sponsors and the official products of use for the tournament.to be. Pepsi ‘s rival brand had bagged the rights of being the official drink of the world cup. However Pepsi did a coup by coming out with the slogan “There's nothing official about it” It became very catchy overnight and talk of the town. Pepsi over took its rival and became very popular with the masses. The ads were very catchy and captured the imagination of the masses with its nothing official series of ads. This tagline became so effective that even today the ads have a quirky appeal and freshness of concept associated with them. I hope to see more such ads being made and shown during the current IPL season.
This Pepsi IPL, it's not just about cricket. It's time to crash with your own created ad! Make your own Pepsi ad & if it's chosen, it could play on TV during Pepsi IPL! And hey, it doesn't end here… Even if you're chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?
I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.” 

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